There are 3 requirement categories: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. The requirement categories and thresholds for each category are described below.
Performance
The performance requirement helps ensure that the partner can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for their clients.
The Google Partners registered Ads manager account needs to have a minimum optimization score of 70% – the partner in control, with the ability to apply or dismiss recommendations based on their assessment and their clients’ goals.
Spend
The Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts.
Certification
The Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps).
Account strategists are employees of the company who manage Google Ads campaigns on behalf of their clients. The Partner can inform Google of how many users in their company are account strategists and should be certified based on their day-to-day work.